"College" For Sallie Mae

"College" for Sallie Mae
Roto, PFTrack and how I learned to love Mocha
With a crazy turnaround, this project was both thrilling and overwhelming.  A 60 second spot by the Goetz Brothers through Make + Model for Tribal DDB, my job was to bring this interpreted GPS world to life.  Shot over 2 days on a stage and on location, we had a little over a week to pull everything together which was no small feat.  3D tracking, MoCo capture matching, keying, roto, planar tracking and then design on top of it, almost every shot had some vfx or treatment, or both, to it.  The final product was broadcast on the NASDAQ monitor in Times Square which added a little something special to the project.

Produced at Framework Studio
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