Super Bowl 51 Promo Elements

Super Bowl LI Promo Elements

FOX is very proud to have been the broadcaster of Super Bowl 51 and geez what a game that was!  FOX Sports Network handled the bulk of promotion but of course since FOX was going to broadcast the actual game it was important for our promo department to run some great network talent based spots as well as some crossover promotion with the premiere of the new series of 24: Legacy.  The animation below was used as a tag for some conceptual talent based promos that ran on FOX leading up to the Super Bowl.  Although provided with a OBJ from the NFL, it was still necessary to texture it and stay within brand set out by the NFL, which I did using Arnold in Cinema 4D, with comping in After Effects.

VP of Design: Ian MacRitchie
Design & Animation: Dan Pierse
Produced at FOX
For the animation below, the ask was to bridge an ID for Super Bowl LI on FOX with the 24 package to promote it's premiere after the Super Bowl. We received an OBJ of the Super Bowl Logo/Trophy which I textured per the styleguide from the NFL. I rendered a beauty pass and then additional passes where the trophy was lit by a custom animated HDRI of the 24 package as well as different strobe light set-ups. The 24 package was already completed by a vendor and modified by our department so I was lucky enough to have access to specific elements that are instantly identifiable as the 24 brand. Everything was subsequently comped and paced out and mixed together to get a easy blend from one look to another.

VP of Design: Ian MacRitchie
Design & Animation: Dan Pierse
Produced at FOX
thank you!
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