Christophe at The Imagists asked me to assist in creating a production logo card for one of his clients, UNEAC Entertainment Group. Christophe had already designed the logo and they wanted something with a lot of power and weight for the logo animation. After an initial creative conversation, I went and made some sketches and developed a couple looks. The final animation turned out to be a more clean, minimal version of the boards, the client wanting no light and environment distractions from the logo. I have added some frames below from the 2 concepts I presented, the first being "Rise" which ended up being the final animation and the other was "Canyon" where we would start deep in what seems to be a canyon and rise out to reveal that we were within the ridges of the fingerprint logo mark.
"Rise" Concept Boards
"The Canyon" Concept Boards