Another twisty road of development but so much fun to work on. The initial brief was to make something super-pop, light, pastel, stereotypical sorority, but with something off about it. I went for the bright tones but used subsurface scattering on the type to make it like a chunk of meat. A little bit of tongue texture on it and we're off to it!
Produced at FOX
Design Director: Ian MacRitchie
Design: Dan Pierse
The direction needed to be reeled back so out went pastel and in came the menacing overtones.