​​​​​​​Broadcast Toolkit and Outdoor Marketing

The Four brings a new approach to traditional singing competitions, skipping the auditions and eliminations and going straight to the good stuff. 

Knowing I would need a base of elements to help with the composites, specifically something atmospheric, as well as sparkly and exciting.  Here's a little peek into the development I did to create these elements.
 
VP Of Design: Ian MacRitchie
Design Director: Jesse Hallas
Art Direction, Design & Animation: Dan Pierse
​​​​​​​Produced at FOX
Development Frames
OUTDOOR MARKETING
Another part of a show's promotion is the outdoor marketing.  FOX provides design and animations for the "Godzilla" screen in Times Square.  We had an earlier unaired graphics spot that was re-formatted by Brian Kim to fit the screen and offer a great introduction to the concept of the show.



Thank you!


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