I was asked to develop a quick 3 second production card for Visionary Ideas, the production company lead by Irv Gotti.  The direction was to involve his medallion design as well as a nod to the neighborhood he grew up in.  Based on just a couple reference pictures, my friend Matt Ciaglia did an amazing job recreating the medallion in ZBrush which I textured and animated in Cinema 4D.  Comping in After Effects with a couple quick videos of my boy to be looking over the building ledge a la Sleepers, and a beat supplied by Gotti himself wrapped everything up nicely.
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